Farm Bureau Financial Services
The interactive print ad created for Farm Bureau Financial Services was created to be advertised in local and car magazines, with the intention of gaining customer interest in the company and their product. I wanted to make sure that whoever was looking at the ad would immediately understand what the company does. I came up with the car crash layout, because it is the most recognizable incident requiring insurance. The ad becomes relatable to the viewer quickly through the interaction. As you pull the tab, the car crashes into the back end of the other, creating a problem and revealing the solution. This project allowed me to work in creating an ad in more than just a two-dimensional format.
