Rewind
Rewind is a Nineties Television Convention that was created to become an event in Los Angeles, California, to bring nostalgia to those who grew up watching the shows of the decade. With this project I wanted to create something that revives that quirky and colorful period with a modern twist. In order to convey this idea, I came up with the branding that should be focused on the title of the convention - Rewind. This idea not only refers to throwing back to the nineties, but physically having to rewind VHS tapes. I wanted this to be an integral part of the branding not only through the colors that could be seen on a stand-by screen, but also from the glitch effect. This project expanded my knowledge of space design and the interaction between audience and materials.
